Chatbots have quickly evolved from simple customer support tools into powerful marketing engines that drive engagement, conversions, and brand loyalty. In a world where audiences expect instant responses and personalized experiences, businesses can no longer rely solely on manual messaging—especially on fast-paced platforms like WhatsApp, Instagram, and TikTok.
From automating WhatsApp campaigns and handling high volumes of inquiries to capturing leads from Instagram DMs and guiding TikTok traffic through conversational funnels, chatbots are redefining how brands communicate on social media. They work 24/7, respond in real time, and turn casual interactions into meaningful customer journeys—without overwhelming marketing teams.
But not all chatbot platforms are created equal. Some excel at WhatsApp marketing automation, others shine in social media integrations, analytics, or ease of use. That’s why this guide breaks down 8 platforms, helping you choose the right tools to build smarter conversations, scale your outreach, and maximize results across today’s most influential messaging and social platforms.
1. SendPulse
SendPulse makes chatbot creation simple without sacrificing power. It’s a no-code, cloud-based automation platform that integrates your marketing, messaging, and sales funnels into one hub. You can build bots for multiple channels—Instagram, Facebook Messenger, WhatsApp, website chat, and even TikTok—and connect them in one unified flow. The visual flow builder uses drag-and-drop blocks, conditional paths, and loops, allowing even beginners to build complex automations without frustration. Its unified inbox ensures that humans can seamlessly take over conversations when needed, while event-based triggers and segmentation make personalization effortless.
In addition to strong omnichannel coverage, SendPulse supports quick replies, carousels, product cards, and dynamic variables for tailored interactions. Its automation features let you send event-based messages such as cart reminders or follow-ups after a website visit. The platform also provides ready-made templates organized by industry and channel, which helps new users launch quickly. For anyone looking to grow customer engagement through multiple channels, SendPulse provides a smooth blend of flexibility, compliance, and marketing automation.
SendPulse offers a free plan that includes three chatbots, 500 subscribers, and 10,000 monthly messages — perfect for testing ideas or small businesses getting started. Paid plans expand these limits and also unlock WhatsApp marketing features for $8/month. For this price, you’ll get unlimited chatbots, live chat, and messages.
2. ChatBot
ChatBot focuses on simplifying customer interactions, especially for websites and businesses using LiveChat. It enables users to create conversational workflows that greet visitors, collect leads, or guide them to relevant resources. The interface is intuitive, built around conversation blocks that make it easy to visualize dialogue flow. Integrations with LiveChat mean you can hand off from bot to human without any friction, ensuring continuity of the customer experience.
ChatBot’s builder is one of the most user-friendly in this list, offering a clean drag-and-drop editor with conditions and reusable blocks. The platform supports multiple channels, including Messenger, and can be embedded directly on websites. Pre-built templates cover a wide range of use cases such as booking, sales, and support, allowing businesses to deploy bots in minutes. With its strong analytics tools, ChatBot helps you track performance and refine interactions over time.
ChatBot provides a 14-day free trial, giving you access to the full feature set to explore its workflow. After the trial, paid plans are tiered by number of active chats and features. The cheapest will cost you $52/month for one active chatbot and 12,000 chats per year.
3. TARS
TARS stands out for its focus on conversion-driven “conversational landing pages.” Instead of filling out long forms, users engage with a chatbot that collects information in a friendly, dynamic way. Its flow builder is designed for marketers who care about conversion rates—every step of the chat can be optimized and A/B tested. The interface supports conditional logic and reusable modules, giving flexibility without overwhelming beginners.
TARS integrates with various marketing tools and CRMs, enabling automatic data capture and lead routing. It also provides rich analytics to track drop-off points and completion rates, which helps fine-tune campaigns. The platform’s templates are geared toward lead generation, event registration, and booking forms, allowing marketers to launch faster and measure ROI directly from chatbot engagement.
TARS includes a freemium plan with 50 conversations per month, ideal for experimentation. Once you move beyond that cap, paid plans start from $499/month for 500 conversations, advanced LLM models, and a training limit of 20 knowledge bases.
4. Botsify
Botsify takes a balanced approach between automation and human support. It’s built to help businesses deploy chatbots across multiple channels—Facebook Messenger, WhatsApp, website chat, and more—while maintaining control through a shared team inbox. The platform supports quick replies, menu buttons, and multimedia messages, helping conversations feel natural rather than mechanical.
What makes Botsify approachable for beginners is its structured flow builder. You can map out question paths visually, use conditions, and even insert custom forms into conversations. The system supports AI training for common queries and allows for smooth bot-to-human handover. If your goal is to combine automation with hands-on customer engagement, Botsify provides a solid framework that scales with you.
Botsify offers a 14-day free trial, after which users can choose among tiered plans based on the number of chatbots, active users, and features. Paid tiers start from $16/month and cover 1 AI agent and 1,000 credits.
5. Outgrow
Outgrow isn’t just a chatbot builder—it’s a platform for creating interactive experiences such as quizzes, calculators, and surveys that engage users and collect leads. Its conversational interfaces feel light and fun, ideal for marketing campaigns that want to stand out. The flow builder lets you connect questions and outcomes easily, making it perfect for personalized recommendations or scoring systems.
The platform focuses on lead capture and integrates with CRMs, email tools, and analytics platforms to ensure every interaction contributes to your marketing funnel. Outgrow’s templates span industries from real estate to eCommerce, providing ready-to-use conversational flows optimized for conversion. While it doesn’t aim to replace a full-service chatbot, its focus on engagement makes it an excellent complement to traditional bots.
Outgrow provides a 7-day free trial, giving users full access to its interactive content builder. Afterward, plans scale by feature and lead volume. They start from $22/month for custom branding, analytics, and integrations.
6. Chatfuel
Chatfuel is one of the best-known tools for building social-media-focused chatbots, particularly for Instagram and Facebook Messenger. The platform is beginner-friendly and emphasizes speed—marketers can launch chat campaigns, product carousels, and DM sequences within minutes. The drag-and-drop builder feels natural, and its pre-built templates make it easy to create automated replies, lead forms, or welcome sequences.
Beyond simple conversations, Chatfuel supports automation triggers from ads and posts, letting businesses automatically reply to comments or start conversations from paid campaigns. It’s ideal for eCommerce or content creators who want to turn audience interactions into conversions. The platform supports quick replies, cards, and variables for personalization, ensuring users stay engaged throughout.
Chatfuel offers a free trial. Paid plans start from $24/month and provide you with 1,000 conversations for Facebook, while paid plans for WhatsApp and Instagram start from $39/month.
7. Verloop
Verloop is designed with customer service automation at its core. It blends AI-powered chat handling with a unified inbox that allows seamless handoff to agents. Its natural language understanding capabilities help answer repetitive questions, while built-in routing rules ensure that complex issues reach the right team members quickly. For businesses that receive high support volume, Verloop’s automation can significantly reduce workload.
The platform supports website, WhatsApp, and Messenger channels, offering a unified experience for both customers and agents. Features like quick replies, structured responses, and multilingual options help create clear, concise conversations. Its flow builder is intuitive enough for non-technical users yet powerful enough to handle layered logic and integrations with ticketing systems or CRMs.
Verloop doesn’t have a traditional freemium plan, but it typically offers custom pricing and demo access for evaluation. Pricing is tailored to conversation volume and channel use, reflecting its enterprise-grade focus. It’s best suited for companies that prioritize customer experience and want a scalable automation framework.
8. WotNot
WotNot focuses on helping users launch chatbots quickly with minimal setup time. It includes an intuitive visual flow builder where you can drag blocks, connect paths, and add conditional logic without technical knowledge. The platform covers web chat, Messenger, and WhatsApp, and includes a shared inbox for team collaboration. Its analytics help measure chat completion rates, response times, and engagement quality.
WotNot’s strength lies in its pre-built templates across industries like real estate, insurance, and eCommerce. These templates save time for beginners and provide proven conversation frameworks. The builder supports multimedia elements and quick replies, ensuring that interactions feel dynamic and engaging. For teams that want flexibility and speed, WotNot strikes a great balance.
WotNot offers a 14-day free trial with feature access suitable for small experiments. After that, its paid plans are usage-based, scaling with the number of conversations and bots. The platform’s paid plans start from $23/month and offer 1,000 chats and 1,000 AI credits.
Final Thoughts
With the right chatbot builder, social media transforms from a simple awareness channel into a scalable sales engine. Automated DMs, lead qualification, product recommendations, and follow-ups allow businesses to convert engagement into revenue—especially on Instagram, where many customer journeys start in the inbox.
All eight tools reviewed here serve different purposes. SendPulse emerges as the most balanced platform—ideal for beginners who want to create chatbots across multiple channels and scale into a full marketing automation system. Its combination of free access, multi-channel support (including TikTok), a powerful visual builder, and a unified inbox sets it apart as the go-to starting point.
To truly scale these conversations, automation needs to be paired with organization and insight. That’s where Instagram CRMs play a crucial role, helping brands manage DMs, track leads, and connect chatbot interactions to real sales results. If you want to learn how to turn Instagram conversations into a structured growth channel, explore our detailed guide on Instagram CRMs and how they support effective social selling.
