Yotpo Overview

What is Yotpo?

Yotpo is a customer reviews and ratings platform for Shopify that allows users to collect user-generated material and use it to create brands and manage customer experiences. The full system enables companies to collect, curate, manage, and respond to user-generated content. It uses user reviews and images throughout the buying journey to build trust with customers.


Yotpo, a customer reviews and ratings platform for Shopify tracks e-commerce websites’ search engine optimization (SEO) ranks and social media channels. It provides content marketing tools such as email marketing, marketing automation and analytics, social marketing, marketing resource management, search, and mobile marketing. 

It focuses on improving customer engagement and retention using a suite of integrated solutions. The customer reviews and ratings platform for Shopify assists users in understanding what customers think of their products and identifying ways to improve the customer experience.


  • Gather authentic reviews and ratings from customers.
  • Showcase customer photos and videos to enhance product appeal.
  • Automatically request reviews from customers after purchase.
  • Display reviews and ratings on your store with customizable widgets.

Overall Rating


Ease of Use9/10


Templates & Design9/10


SEO & Marketing5/10



Customer Support8/10

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