Introduction
For growth, it’s essential to understand how users interact with your site or product. Kissmetrics assists organizations in monitoring customers and understanding how users travel through the phases of their journey.
By integrating revenue and conversions with user interaction rather than simply observing page views, Kissmetrics is an analytical solution for those teams who require accurate insight but do not want to invest time and resources into technical support.
What is Kissmetrics?
Kissmetrics is a Customer Journey Analytics platform used to monitor the behaviour of individual customers when they access your website or products and their interactions with you and your business over time, using a combination of behavioural analytics techniques. Kissmetrics’s primary customer types include SaaS Companies, E-commerce Companies, Fintech Companies, and Healthcare companies, etc.
This customer research helps these companies identify customer needs and take action based on their findings to improve customer satisfaction or retention.
Key Features of Kissmetrics
- Behavioral Analytics: allows users to understand how they interact with a site or product in a more meaningful way by tracking their actions rather than simply tracking the pages that they visit.
- Customer journey: tracking allows you to see the entire journey of a customer, including the multiple sessions that they go through on different devices and locations.
- Funnels and cohort analysis: allows you to see where users drop off and how different cohorts of users behave differently.
- Revenue attribution: allows you to see the exact amount of revenue that a specific user has generated.
- Churn analysis: looks at common patterns associated with customers who cancel or switch to other services.
- Dashboards and Reporting systems: allow users and teams to easily see the performance of their product without being overly technical.
- Integrations: are available with services like Shopify, Stripe, Segment, and other major CRM platforms.
Pros & Cons of Kissmetrics
Pros:
- Emphasizes revenue and consumer actions.
- User-friendly for teams that do not have technical skills.
- Robust customer journey documentation.
- Provides valuable retention and churn analysis.
Cons:
- Pricing may be excessive for smaller companies.
- Setup could take longer if a product is complicated.
- The capabilities of non-periodic data evaluation are somewhat restricted.
How to Use Kissmetrics
- Sign up for a Kissmetrics account
- Add the tracking code to your website or app
- Define key events like sign-ups, purchases, or upgrades
- Build funnels and reports to analyze user behavior
- Use insights to improve conversions and retention
Who Can Use Kissmetrics?
Kissmetrics is suitable for:
- SaaS companies
- E-commerce businesses
- Marketing and growth teams
- Product managers
- Fintech and healthcare companies
- Non-technical teams looking for clear insights
What Makes Kissmetrics Unique?
Kissmetrics is distinguishing itself from other nonprofits by focusing on tracking individual users instead of anonymous sessions while linking their behaviour directly to revenue, which makes it possible for users to easily understand which actions drive revenue growth.
The platform has also been built specifically for business teams rather than data professionals, so Companies can quickly start using the insights that they get from their analytics tool with minimal delays due to learning curve timeframes.
Pricing & Plans
Kissmetrics offers personalized pricing packages that are based on both business size and how data is used. Most plans cater to mid-sized to large companies and most include a free trial but most of the more sophisticated features require a paid plan to access.
Conclusion
Kissmetrics provides companies with information about how customers behave in ways that basic analytic tools cannot. It provides businesses with a means of measuring, tracking, analyzing, and improving conversion rates (from prospect to customer) and reducing churn (lost customers) by focusing on two key components: what users did and how those actions impacted revenue.
Though its pricing model does not typically fit the needs of small or one-person companies, Kissmetrics offers a tremendous return on investment for software as a service (SaaS), e-Commerc,e and other companies interested in learning more about their customers throughout their entire customer journey.
