Introduction
Klevu, an AI-based platform for product discovery, aims to help eCommerce retailers enhance product searchability, navigation, and recommendations. As online retailers expand, locating a product of interest is becoming increasingly difficult for shoppers. To solve this problem, Klevu utilizes Artificial Intelligence to deliver more relevant search results and tailored shopping experiences, thereby increasing conversion rates and enhancing customer engagement.
What is Klevu?
Klevu is a software product discovery solution that utilizes artificial intelligence (AI) to deliver intelligent on-site search, category merchandising, and personalized recommendations for enterprise and mid-market businesses engaged in eCommerce. By utilizing data derived from analyzing shopper activities and products, Klevu assists in providing retailers with the ability to showcase the most appropriate products to their potential customers based on their needs, resulting in increased accuracy of searches and improved overall shopping experience.
Key Features of Klevu
- AI-Infused Search Experience: Klevu provides a sophisticated, accurate search experience backed by AI and Natural Language Processing (NLP). Klevu can interpret misspelled words, synonyms, and customers’ intent to present the appropriate products to its users.
- Product Recommendations Made for You: Klevu delivers personalized product recommendations based on the customer’s browsing habits, purchasing history, and individual preferences.
- Enhancing Category Pages: With Klevu, retailers can optimize their products on category pages with AI-powered rankings of products, banners, and classifications to focus on key products and sales opportunities.
- Insights Through Search Analytics: Klevu’s in-depth search analytics show retailers information about how people search, their conversion rates, and what specific customers want, therefore assisting retailers to improve their business performance.
- Easy to Build and Manage: Klevu integrates rapidly and seamlessly into Shopify, Magento, BigCommerce, and all other leading eCommerce platforms, which means it is simple to install and manage.
Pros & Cons of Klevu
Pros:
- Quick and accurate AI-based searching
- Highly personalized, tailored recommendation capabilities
- Valuable analytics tool for making quick decisions
- Scalable for very large product catalogs
- Can be integrated easily into the major eCommerce platforms
Cons:
- Pricing is prohibitive for most smaller shops
- The best results require high-quality product data
- Too many features for very small shops to use
How to Use Klevu?
- Connect Klevu to your eCommerce platform
- Sync your product catalog and customer data
- Configure search rules and merchandising settings
- Enable AI recommendations across pages
- Monitor performance using analytics and insights
Who Can Use Klevu?
- Enterprise eCommerce retailers
- Mid-sized online stores with large catalogs
- Fashion, electronics, and retail brands
- Merchandising and eCommerce teams
- Businesses focused on improving conversion rates
What Makes Klevu Unique?
Rather than just being a basic search tool, Klevu is an advanced platform that focuses on artificial intelligence to provide customers with an optimal and enriched experience when searching for products online.
Their combination of providing all three functionalities in one platform creates consistency throughout all retailers using the platform, allowing them to provide personalized experiences during the entire shopping journey. When looking for a solution that can increase both search and overall conversions, Klevu is an ideal fit for enterprise retailers.
Pricing & Plans
Klevu uses a personalized pricing structure that is determined by the amount of traffic and size of the store, as well as the required functionality. Middle-market and enterprise retailers may contact the Klevu Sales Department to receive a custom quote for your specific requirements.
Conclusion
The Klevu product discovery platform offers eCommerce providers a suite of tools for improving their customers’ onsite search experience and enhancing how they’re merchandising products by enabling personalized, predictive product recommendations.
Klevu also provides businesses with analytics and insights that can be used to identify areas for improvement within the customer journey. With Klevu’s combination of Search and Recommendation capabilities, businesses can create a more engaging user experience and ultimately increase conversion rates and reduce the number of customers who do not convert during their shopping experience.
