Introduction
In order to improve your website’s ability to drive conversions and provide an excellent experience for users, you will want to know how users are interacting with your website. One way to know this is to use a website analytics solution like Lucky Orange that clearly illustrates what your visitors are doing on your website.
Instead of having to rely solely on numerical statistics, Lucky Orange visually illustrates the actual behaviour of the users visiting your site, making it much simpler to identify problems, evaluate new ideas, and identify areas of improvement.
What is Lucky Orange?
The website data solution Lucky Orange provides real-time insights into user behavior. Its features are heatmaps, session playback, live monitoring of visitors, and on-site user feedback. Lucky Orange primarily aids users in analyzing user navigation through their website and discovering issues with that navigation.
It is frequently utilized by online retailers, marketers, and user experience teams to increase website conversions.
Key Features of Lucky Orange
- Heatmap: Shows you what is clicked on or scrolled to, as well as the amount of time spent on different areas of a website. Knowing which portions of a page create interest or are ignored allows you to find ways of drawing attention to the areas you want to be seen.
- Session Recording: Allows you to view the actual sessions of users visiting your website, including how they interact with your site and where they abandon it.
- Live View: Allows you to see live visitors to your website, including the pages they’re currently viewing and the actions they’re taking.
- Conversion Funnels: Track the step-by-step process of users moving toward completing goals. Conversion funnels allow you to see where users drop off before completing their goal.
- Form Analytics: Analyze where users abandon forms and identify any issues with the form fields that may be difficult for users to fill out.
- Poll and Survey: Opportunities to receive direct feedback from visitors while they are using your website.
- Integrations: Integration with Google Analytics, Shopify, WordPress, etc.
Pros & Cons of Lucky Orange
Pros:
- Simple to configure and operate
- Heatmaps and recordings provide excellent visual insight
- Visitor tracking is done in real-time
- Can be used to enhance conversions
- Optimized for online retail
Cons:
- More basic reports than advanced ones are typical of enterprise-level products
- Session recordings will probably require substantial filtering, due to the heavy traffic most eCommerce sites generate
- Data retention is limited based on tierís pricing, with lower tiers providing lesser retention periods.
How to Use Lucky Orange?
- Sign up on the Lucky Orange website
- Add the tracking code to your website
- Choose pages to track with heatmaps and recordings
- Monitor live visitors and recorded sessions
- Analyze funnels and form behavior
- Use insights to improve layout, content, and user flow
Who Can Use Lucky Orange?
- E-commerce store owners
- Digital marketing teams
- UX and UI designers
- Product managers
- Website owners and startups
- CRO specialists
What Makes Lucky Orange Unique?
As a single package, Lucky Orange offers a variety of user behavior analysis tools. Users will not need to use multiple user behavior tools to access heat maps, recordings, live sessions, or customer feedback. They can find everything they need in one place on the dashboard. Users love the speed of the platform’s real-time tracking and ease of use when it comes to set-up; therefore, Lucky Orange is a great choice for teams seeking relevant insights quickly and with very little technical complexity.
Pricing & Plans
Lucky Orange offers various pricing options, depending on the site’s traffic volume and the features included in each package.
- Free Plan – Includes a limited number of sessions. Basic Features Only.
- Basic Plan – Includes heat map and screen recording capabilities for small websites.
- Advanced Plans – Offers larger session storage, funnel tracking, and form tracking
- Custom Plan – Designed for large Website Owners who have a high volume of traffic or a large team and want to create a tailored plan with a variety of monthly visitor limits and features.
Conclusion
Businesses looking to gain concise insight into user behaviour will benefit from Lucky Orange’s practical web analytics capabilities. The software provides businesses with the ability to understand how users interact with their websites through heat mapping, session recording, live monitoring, and form analysis features.
In addition to being user-friendly, fast to implement, and to help increase conversion rates, no complicated data analyses are required to gain valuable insights regarding conversions. Lucky Orange provides e-commerce websites and marketers with great value for the money for all budgets.
