How Does Remarkety Work?
The Remarkety Marketing Automation platform utilizes customer data from eCommerce stores to create targeted email and SMS campaigns. Customers are segmented depending on their browsing and purchasing habits. Personalized messages are sent to each individual, which increases engagement and conversions.
Remarkety Key Features
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E-commerce integration:
Allows for integration with leading e-commerce platforms to automatically fetch information such as purchase history, website visits, and items in a shopping cart.
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Advanced segmentation:
Enables the segmentation of customers according to age, gender, purchase history, visits to the organization’s site, and items that they showed interest in but did not check out to send more precise communications.
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Cross-channel retargeting:
Target customers on multiple segments such as emails, social platforms marketing, and mobile marketing campaigns with specific retargeting ads based on their interactions.
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Product recommendations:
Utilize customer data to recommend further products based on their previous purchases and searches on the platform.
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Cart abandonment campaigns:
Automatically send a series of related reminders to customers who had items in their shopping carts but did not complete the transaction.
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Welcome series:
Provides automated emails to send to new customers to introduce them to the organization and follow up with the customers in case of inactivity.
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Post-purchase email flows:
Engage with the customer even after purchase through targeted emails like confirmation of the order, an update on an item shipped, and follow-up to request a product review.
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A/B testing:
Try out different subject lines, email layouts, and messages during a campaign to see which performs better and make statistically informed improvements.
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Real-time analytics:
Track the performance of a campaign with precise metrics in real-time, including but not limited to engagement, open rates, and links clicked.
Reviews of Remarkety
We tried several email automation apps and settled on Remarkety. After running it for close to a year, we’ve found that its combination of abandoned cart emails, coupon pop-ups, review requests, and customer reactivation campaigns is directly responsible for about a 15% revenue boost.
